Carol Jordan, a 32-year-old pharmacy technician, was living in Greenville, South Carolina, in 1999 when she became pregnant. She'd already decided against abortion, but she was struggling financially and her boyfriend was unsupportive. Looking through the Yellow Pages for help, she spotted an ad under "crisis pregnancies" for Bethany Christian Services. Within hours of calling, Jordan (who asked to be identified with a pseudonym) was invited to Bethany's local office to discuss free housing and medical care.